Retail UX.

You have put thought and effort into every part of your store, or have you? The color scheme, lighting, layout, and music may be perfect, but those are only a few of our senses. Businesses often neglect our most persuasive sense, smell. Regardless of how beautiful and manicured a shop is, customers won’t stay long, or spend a cent, if there’s an unpleasant smell. This goes both ways though, a pleasant smell can keep a customer in a store just long enough to make a few purchases.

Creating an atmosphere to encourage sales and customer engagement is the primary goal of any shopkeeper. When a customer is comfortable and enjoying themselves, they are more likely to purchase an item or engage with the business in some way. Experienced entrepreneurs know that customizing the ambiance of their store to match their clientele will improve customer experience. Each business requires a certain level of curation to ensure the right customers are attracted.

Studies indicate a café sells more coffee if there’s a potent aroma of coffee in the atmosphere. Similarly, retail stores sell more products when they disperse an attractive scent. For example, the sale of men’s clothing doubled when a masculine scent was dispersed in the male clothing section. The same effect was seen in the women’s clothing section with a feminine scent. To reap the complete benefits of these effects controlled scenting in particular regions of the store needs to be achieved.

Many shops also see a rise in sales during seasonal holidays. These sales can be enhanced with the aid of themed music and decorations, but seasonal aromas also provide a substantial boost. It is documented that some scents are more popular during particular seasons. For example, people indicate a fondness and pleasant feelings towards cinnamon during Christmas.

Many shops aim to maintain the scent of their establishment through routine cleanings, however, this simply leaves a blank slate rather than a pleasant scent. While generic air purifiers and fresheners miss the specificity of designed, tailored aromas. Popular brand names like KOIO have already developed and implemented their own, unique scents and have experienced the benefits.

Developing a scent is much like developing a brand. A unique scent can be used to identify your brand from anywhere in the world, perhaps more so than a logo because scents are so intrinsically linked to memory.

When develops a scent, they have the option to produce products like incense, candles, reed diffusers, and scent oil diffusers. Customers may purchase the scent because they find it pleasant, however, they will always associate it with the business. This provides a constant, but gentle reminder of your brand within their own home. These projects are lead by in-house design teams so you have complete control, from the packaging design to customized bottles and accessories.

This is the next step in solidifying and establishing a brand image that will help any business stand above the crowd, a modern innovation for a new breed of shopper.