Office Buildings (CRE)

Storytelling through Scent Marketing

Good brands distinguishes itself through storytelling. When people visits a physical stores, they seek a more immersive atmosphere where they can gain experiences that are limited with an online retailer. Retailers take every aspect of their stores into account: the layout and décor, the music and lighting. Niche retailers are tapping into their customer’s fifth sense, smell.

office+building+scent+marekting+unique+scents.jpg

Storytelling

A Natural Scent for a Natural Brand.
Natural Linen, Earthy Colors, Terrazzo Tiles, Natural Fixtures, Big Windows that brings in Bright Sunlight and a Natural Scent.

A blend of 100% pure essential oils. No dilutions, no carrier oils, no additives, just the way Mother Nature intended. Derived from flowers, leaves, bark, wood, fruits, herbs, seeds, spices, roots, peel, and other plant elements, these organic plant extracts carry the natural properties of their botanical origin.

“Research from a study conducted by Nike shows that scents influence shoe desirability in 85% of subjects, and they were willing to pay up to 20% more.”

A Unique Customer Experience at the Store.

 

The entire design of a retail store is made with this desire in mind, from the music to the layout, retailers want to maintain their fun, interactive edge over their online counterparts. An innovative way to tap into this potential is through our most disregarded sense, smell. Special scents can be used to heighten favorable emotions, like excitement, desire, and impulsivity. Regardless of the targeted emotion, pleasurable scents are simply more attractive to idle customers. Research shows shoppers are more likely to stay and browse a store with a pleasant scent.

 

Increasing Sales & Brand Recall through Scented Products.

 

they had. Scents help to form a more intimate and lasting impression, when combined with the other factors working in a physical retail location, online retailers leave a lot to be desired.

Shoppers will begin to associate the positive experiences and emotions they have while in a particular store with the store itself. As scents remain in our memory far longer than our other senses. Boutique stores have taken this opportunity to increase sales through Olfactory products such as Signature Diffuser Oil, Signature Perfumes, Incense, Signature Scented Candles, Reed Diffusers, Scented Bath Products, Auto Fragrances, Scented Products for Handbags and many more. Every-time a customer would use one of these products, it would remind them of their experience at the store; increasing brand recall and revisits. Many successful retailers have taken advantage of this innovative technology, with remarkable results. From retailers specializing in garments to shoes, accessories, and other goods, an effective signature scent can be developed for any one of them.