Retail

Storytelling through Scent Marketing

When a Customer visits a physical store, they seek a more immersive atmosphere where they can gain experiences that are limited with an online retailer. Retailers take every aspect of their stores into account: the layout and décor, the music and lighting. Niche retailers are tapping into their customer’s fifth sense, smell.

Storytelling.

Great brands distinguishes itself through storytelling. We work with brands to study their target audience and their product. A scent is formulated that amplifies the product story. Unique scents worked with KOIO to set an Mediterranean Italian ambiance for their outlet in New York City, their shoes are Hand Made in Italy and they desired to convey this messages.

“Research from a study conducted by a Shoe Company shows that scents influence shoe desirability in 85% of subjects, and they were willing to pay up to 20% more. Thus, influencing the perception of quality & brand.”

A Unique Customer Experience.

The entire design of a retail store is made with this desire in mind, from the music to the layout, retailers want to maintain their fun, interactive edge over their online counterparts. An innovative way to tap into this potential is through our most disregarded sense, smell. Special scents can be used to heighten favorable emotions, like excitement, desire, and impulsivity. Regardless of the targeted emotion, pleasurable scents are simply more attractive to idle customers. Research shows shoppers are more likely to stay and browse a store with a pleasant scent.

Increasing Sales through Scented Products.

The overall elevation of the customer experience has lasting effects on their perception of the retail brand and the experience they had. Scents help to form a more intimate and lasting impression, when combined with the other factors working in a physical retail location, online retailers leave a lot to be desired.

Shoppers will begin to associate the positive experiences and emotions they have while in a particular store with the store itself. As scents remain in our memory far longer than our other senses, the connection formed through signature scents helps inspire loyal customers and an overall improvement in customer retention. Many successful retailers have taken advantage of this innovative technology, with remarkable results. From retailers specializing in garments to shoes, accessories, and other goods, an effective signature scent can be developed for any one of them.